Roberta has experience in international business, having lived and worked in countries including Brazil, Hong Kong, Italy, Malaysia, Singapore, and Spain. She likes to think that you won't be able to make your foreign acquaintances feel comfortable just by showing you know about their culture. Your actions must show that you have entered their world.

Roberta’s current research is focused on the digital transformation of education during the COVID-19 pandemic and the different emerging strategies, including distance learning, and hybrid configurations. She is confident in the ability of new technologies to transform education. Not only should computers be used in classrooms - and in remote settings - but technology should also be used to provide tailored solutions for each student.

Roberta is a marketing-driven professional, with a strong belief in the consumers’ super-powers. The times have changed. It's all about the consumer experience in 21st-century marketing. When it comes to purchasing habits, future generations of customers will spend more money, have less time, and have more options than ever before. When it comes to what customers desire, it's an experience.